I was just at the supermarket and I saw this written on a package of hamburger meat:

Meat Freshness

“COLOR IS NOT AN ACCURATE INDICATOR OF FRESHNESS.  REFER TO USE/FREEZE BY: DECEMBER 15, 2011”

Really?  You want me to take your meat even if it starts discoloring and doesn’t “look” fresh to me (because you say so)?  Thanks for the suggestion, but I think I’ll stick with bright red being my first clue about the freshness of meat, thanks!